Snippet # 2
Features of A Good Logo Design
Logos are the centerpiece of a company's brand. Your company's logo should be the symbol for everything that your company represents. When a customer sees your logo, they should be able to quickly connect with what it is you do.
If you are a company that does not have a logo or are thinking about redesigning your logo, there are a number of important points to remember. Since your logo will become the centerpiece of your brand, it is worth taking the time to understand a little bit more about what makes a good logo.
Simplicity Simple visual image to which your customer can relate all other facts about your company.
Colors Your logo will often be printed across many different mediums. Some of these mediums will facilitate lots of different colors, but often your logo will be printed in black and white. The fewer colors that you use in your logo the better. A two color logo is ideal, but you can sometimes get away with a four color logo.
Exclude the tagline Your logo should not include your company tagline. It is fine to include the tagline whenever is possible, but your official logo does not need it.
No Company Name The company name may become illegible if a printing project requires a small logo design. If you are going to use letters of any type, you should limit your logo design to including 1 to 4 letters at most.
Example : The logo for International Business Machines or IBM (as shown in the image above) - it consists of three letters and three colors. This is simple, fits within our range of colors, can be printed in black and white, does not include a tagline, yet it incorporates the company name.